Creating and maintaining competitive advantage in today’s dynamic, ever-changing business environment is a challenge common to virtually every sector. Precision puts this objective within reach.

Stakeholders must not only be cognisant of, but capable of responding, adapting and evolving to a greater range of threats than ever before - from the political and economic to social, technological, legal and environmental. Those failing to do so risk losing market share or becoming irrelevant.

In the circumstances it is essential that organisations wishing to enter a market, or simply remain in it, have access to and act on the highest quality of competitive intelligence.

While undertaking bespoke independent research assignments is very much our forte and has, in fact, become one of the fastest growth areas in our business, our clients tend to react with some surprise when, as is often the case, we question the need for it on their part. It's certainly not because we don't want the work but, more so, because first and foremost we consider it incumbent upon ourselves to ensure that the competitive intelligence being sought doesn't already exist. Hence, avoiding the need to go down what is inevitably a complex, costly and time consuming path - unless absolutely necessary - is our priority. In the long term, we believe that we win more business than we lose by taking this approach. Accordingly, we suggest that clients undertake a brief (typically two to three hour) "needs analysis" consultation so we can unequivocally identify their precise requirements. From there we will undertake a comprehensive search process to identify any matching off-the-peg intelligence. If it is out there, we are confident that we will find it and will happily pass it on. If not, we will of course be equally happy to move the discussion on to how we can accomplish the research objectives via the bespoke approach.

Should you then ask to prepare a bespoke proposal, you can be confident that our highly experienced team of experts will have first exhausted all possibilities that your requirement could have been satisfied via off-the-peg intelligence. You will be doing so, too, confident in the knowledge that your proposal will be prepared with great care and attention by our talented and trusted team of experts, skilled and experienced not only in the most current research methodologies but also within your specific sector. Our team will ask you many questions at the outset, all of them salient, designed very carefully to elicit a comprehensive understanding of the purpose and scope of the assignment. Confidentiality and discretion is also assured as we understand that the findings are likely to form the basis for strategic action within the marketplace.